Cannabis SEO in Canada | Dispensaries, LPs, Services & More
Feb 08, 2018 Guide
Marketing within the legal cannabis industry is a very tricky thing to do as the rules and regulations vary from province-to-province or state-to-state. One local government may allow a form of advertising, but another may not. Many companies are looking at Cannabis SEO in Canada as a great marketing tool to find and connect with customers online.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process that involves creating websites and content that search engines can read, understand what this website or content is about, and then present that website or content to the user on Google or Bing search results. With search engine results, the majority of users will visit the top 3 results and are far more likely to do business with the company listed at the top of these search results. If your company is on page 2,3,4 or worse for related searches, then you need to do some work on your search engine optimization.
Why Does Cannabis SEO in Canada matter?
SEO is important because it is an incredibly powerful, evergreen and inexpensive marketing tool if you know how the system works. Say you sell rubber gloves, there are people searching to “buy rubber gloves online” and if your company hasn’t put significant effort into optimizing for this keyword search, then you will lose this sale to a competitor who has optimized their website and content for that keyword search.
Now let’s say your company has a website that ranks in position #9 for “buy rubber gloves online” but you have competitors that show up above you. The competitors above you have spent more time and money investing in SEO to strengthen their signals to the search engine robots that crawl the internet and as a result they receive significantly more visitors to their online store which in turn results in more sales revenue for your competitor.
By investing in Cannabis SEO in Canada, you’ll strategically place your brand at the top of search results for your local cannabis keyword search terms.
What is so great about Search Engine Optimized content?
For the past decade, many companies have focused on ranking their home page for industry-related keywords and although this is no longer the best method, many companies are still investing thousands of dollars in pursing this. These days it is significantly more effective to create detailed, long-form written content that is packed with value for the readers. If users find the content valuable it will only continue to improve rankings over time.
The great thing about Search Engine Optimized content is that it helps expose your business to new customers all across the country or world! In addition, it can help increase customer awareness and trust for your brand before the first personal interaction even happens; which makes closing the sale easier too!
How our service can help you:
Our company has tested and refined the art of search engine optimized content production and we believe we have finally hit the nail on the head when it comes to creating online content that ranks at the top of Google, Bing, Youtube and other search engines.
Our service involves helping you determine your target keywords based on search volume metrics and potential value, then we research your competitors ranking for that keyword and create a plan to outrank the competition by creating a better piece of content targeting that niche keyword search.
After we have researched, designed and written your content piece we will post it to our own website and work diligently on the backend to do everything we can to get your branded content to the top of search engine results for your chosen keyword. Typically this can take up to 30-60 days for the rankings to improve to the top 3 positions. Once we establish this position it will be very difficult for your competition to bump you off the throne. Expect your website visitors to skyrocket, sales volume to increase and more hot leads wanting to buy your product or service than you could imagine!
In addition to a written article optimized for your desired keyword phrase, you’ll also receive some added bonuses. This includes a colourful infographic about your business, hours and services offered. You’ll also receive an animated video about your business.
How to get started:
If you would like to leverage this Cannabis SEO in Canada service to increase your leads, customers and sales online, then please contact us and leave a message with your name, number and email and we’ll get back to you shortly.
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